The National Behaviour Change (NBC) program (Demand Generation) is a national program whose focus is on transformation of individual and group behaviour as a means to reduce new HIV incidences. Under the program people and communities are sensitized to promote responsible practices, communication, and behaviour change in sexual relationships. Currently, the NBC program is funded by UNFPA through the Integrated Support Program [Mutare, Mutasa and Nyanga Districts] and National AIDS Council (NAC) of Zimbabwe through the Global Fund-New Funding Model [Buhera, Chimanimani, Chipinge and Makoni Districts]. The NBC program aims to reduce new HIV transmissions through demand generation for HIV, Sexual Reproductive Health and GBV support services. In 2015, the NBC program continued to be implemented in all the seven districts covering 261 wards of Manicaland Province.